Basking In the Shade

Beyond Power-Pop (Soundcheck Mag review)

     

9 Red Sun's music is beyond power-pop. Yes, their songs have catchy melodies and edgy guitars, but their thoughtful lyrics and emotional delivery - filled with depth and sincerity - sets them apart from their musical peers. All the tracks are instantly memorable, pairing passionate vocals with punk-n-roll guitars in "Growing Up In Public" and "The System," and sweet harmony in "11 Steps to You." Natalia Bortolotti, 9 Red Sun's lead singer and primary songwriter, has an impressive voice, and a mature songwriting style, that belies her age (20-something). The arrangements are accessible and familiar, yet have enough surprises to keep your attention. 9 Red Sun has the talent and potential necessary to take their music to the next level, in fact, they have everything they need to become the next No Doubt or Maroon 5: the voice, the songs, and the star (Natalia Bortolotti). There is no development needed here. This is an A&R's wet dream: a band with a DIY mentality, a growing regional base, impressive stats and long-term potential.