Marketing with Meaning
By Bridge Worldwide
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Description
Marketing with Meaning (MWM) is shattering the traditional paradigm of interruptive marketing to create a new marketing model based on value and meaning.
Consumers are leading a quiet revolution against traditional marketing. Digital and new technologies increasingly give them the freedom to tune out messages.
A new model is forming based on providing experiences that consumers want to engage with. We call this Marketing with Meaning. The shift from “telling and selling” to building relationships has begun.
MwM gives you a shortcut to get connected with:
A read-along companion full of links to content discussed in the book
The latest MwM buzz from Twitter
MwM scoop with updates from the site
What's New in Version 2.0
A list of links to content discussed in the book, arranged by chapter and listed by page number.
Customer Reviews
Great app to complement the book
All books should come with an iphone application. The hardest thing about a book is the gentle reminder for you to implement what you've learned--this helps remind us about the concepts that were convered in the book. It also gives us quick access to the case studies which are continually updated. Even if you haven't read the book, the app gets you in touch with the case studies quickly. Very helpful.
Great start
I'm a fan of the blog behind this and have read the book, so it's helpful. Looking forward to the new features that will be what they're calling a companion to the book.
- Free
- Category: Books
- Updated: Oct 15, 2009
- Current Version: 2.0
- 3.3 MB
- Language: English
- Seller: Bridge Worldwide
- © 2009 Bridge Worldwide
Requirements: Compatible with iPhone and iPod touch. Requires iPhone OS 3.0 or later.
